MARKETING CAMPAIGN: Coca Cola will also run the Open Happiness campaign.

Over 1,000 enthusiasts will attempt to set a new Guinness World Record (Arabic version) for the highest number of people simultaneously opening a Coke bottle in Dubai, on Friday.

The beverage manufacturer announced in a media release on Thursday that Dubai Creek Park will serve as the venue on 29 May to witness this unprecedented endeavour by residents and visitors alike.

The adjudicator from Guinness will present and grant prize winning as well as participation certificates from Coca-Cola.

Antoine Tayyar, Public Affairs and Communications Manager, Coca-Cola Middle East, said: “We are proud to attempt this Guinness World Record which comes as part of our drive to inspire positivity, optimism and happiness.”

In addition to the Guinness World Record attempt, the company will also run the Open Happiness campaign that includes a range of integrated marketing and communication ideas in key regions to deliver grandeur to the message and drive positive word of mouth.

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Coca-Cola Middle East aims to set new Guinness World Record for highest number of people opening Coca-Cola contour bottles

Coca-Cola announced over 1,000 enthusiasts will attempt to set a new Guinness World Record (Arabic version) for the highest number of people simultaneously opening a Coke bottle.

Dubai Creek Park will serve as the venue on 29 May to witness this unprecedented endeavor by residents and visitors alike. The adjudicator from Guinness will present and grant prize winning as well as participation certificates from Coca-Cola.

The record attempt comes alongside Coca-Cola recent Open Happiness launch, the new platform for an integrated marketing campaign globally. It will also celebrate the launch of the legendary contour bottle.

Antoine Tayyar, Public Affairs and Communications Manager